According to the Report, the global digital marketing software market was valued at $26,610 million in 2016 and is projected to reach $77,056 million by 2023, growing at a CAGR of 16.6% from 2017 to 2023. In 2016, the interaction systems accounted for the highest revenue share in the digital marketing software market. Rise of the digital marketing budget and boom in social media & advertising drive the growth of the market. However, factors such as increased complexities and lack of skilled personnel hamper the digital marketing software market growth to a certain extent.
The global digital marketing software market was led by the interaction systems segment in 2016, and the segment is projected to maintain its dominance during the forecast period. However, the management & administration-oriented apps segment is expected to witness the highest growth, owing to the growth in email marketing and the emergence of innovative management specific apps.
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North America dominated the global market in 2016, and is expected to remain dominant during the forecast period, owing to the increase in demand for digital marketing software from the media & entertainment industry. Furthermore, Asia-Pacific is expected to grow at the highest CAGR during the forecast period. The on-premise deployment model generated the highest revenue in 2016. Further, cloud deployments are anticipated to witness the fastest growth rate during the forecast period.
In 2016, the global market was dominated by the media & entertainment industry, and is expected to continue this trend during the forecast period. However, the others segment is expected to witness the highest growth, owing to increase in awareness in the healthcare industry.
Key questions answered in Digital Marketing Software Market research study:
• What is the market growth rate of Digital Marketing Software Market from 2017-2023?
• What will be the global market size of the market from 2017 to 2023?
• Who are the leading global players in the Digital Marketing Software Market?
• What are the current trends and predicted trends?
• What are the challenges faced in the Digital Marketing Software Market?
• Which will be the niches at which players profiling with thorough plans, financials, and also recent advancements should set a presence?
• Which will be the anticipated growth rates for your own Digital Marketing Software Market economy altogether and also for every segment inside?
• Which will be the Digital Marketing Software Market application and types and forecast accompanied closely by producers?
• What are the conclusions of the Digital Marketing Software Market report?
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Some of the key players operating in the digital marketing software market that are profiled in the report include,
• Ingenico Group
• Verifone Systems Inc.
• Inside Secure
• On Track Innovations
• Oberthur Technologies SA
• Proxama PLC.
• Wirecard AG
• Giesecke & Devrient GmbH
• Gemalto N.V.
• Heartland Payment Systems Inc.
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