Affiliate marketing may seem “old
school” in this day and age of big brand content marketing and social
media advertising, but smart affiliate marketing still has its place as a key
marketing tool for the right companies.
To assist marketers in determining which way
the industry is heading, we present (in no particular order of importance) some
of the top affiliate marketing trends of 2019 and beyond.
Building trust between publishers and
The number one thing you can do to destroy
your affiliate network is to violate the trust you have built up with your
promoters. You do this by not paying people on time and lacking transparency
with your processes.
As an affiliate network or as a brand
manager running an affiliate program, reporting transparency is vital to
building long-term relationships with publishers and affiliate marketers.
Leverage affiliate link-tracking software such as HitPath and ImpactRadius to
ensure you only pay for what is generated and your affiliate partners are being
paid appropriately for what they have generated.
Some of these transparency requirements are
due to the EU’s
regulations. Make sure you are following these rules to build and maintain
trust with customers and affiliates.
Getting a static report about your
affiliate promotion success a month after the fact is not going to cut it
anymore. Affiliate marketers, especially the “big guys”, are starting
to demand real-time reporting that can better track advertising campaigns
quickly and accurately.
To find out more about the latest marketing
trends and how to overcome the biggest challenges, visit the
Digital Marketing Innovation Summit in New York on March 26–27, 2019
More video and voice
While is still a vital component of
affiliate programs, but video is gobbling up more and more online bandwidth.
Affiliate marketing will be done more through streaming and live video. YouTube
influences have exploded over the past few years and 2019 will be no exception.
These influencers generate millions of views for the products they
Voice is also getting bigger, especially
with the phenomenal growth of
voice-assisted and activated devices such as Alexa.
Native advertising is still big
Native advertising is, in some respects, a
misleading word. What we really mean is sneaky advertising that does not appear
to be an ad. This “sneaky” approach is critical today in a world of
ubiquitous ad blockers.
Native advertising that is truly successful
is often fueled by quality content marketing. That means creating useful
content that appeals to consumers and has value in and of itself.
Beyond Google and Facebook
While Google and Facebook continue
to dominate due to their duopolistic presence, consumers are starting to look
beyond tech giants. Increasing dissatisfaction with their growing power, as
well as concerns over privacy and censorship, are leading people to alternative
social media platforms.
For example, Mike Adams, founder of the
popular alternative medicine website
, started an alternative to YouTube, REAL.Video, after frustration over
censorship. Such platforms will become attractive for niche product marketing,
especially for items such as natural remedies, which appeal to alternative
And, as Adams points out, the future is decentralization. As technologies such as the blockchain
evolve, more affiliate marketing will be done on alternative platforms in the
Affiliate marketing is here to stay
While the ways in which affiliate marketing
is handled will evolve over time, it is going nowhere. Staying on top of the
latest technology trends and consumer moods can help you best leverage your
affiliate network for sales success.